Hi! I’m Alejandra.

I'm a Mixed-Methods Researcher at TikTok, where I support product, marketing, and policy teams. I'm passionate about equipping teams with the research they need to make informed, user-centered decisions.

My work spans both quantitative and qualitative approaches, including 1:1 interviews, focus groups, and surveys.

Prior to TikTok, I earned my Ph.D. in Sociology and Master’s in Data Science and Statistics at the University of Pennsylvania.